What retention percentage applies to information we both see and hear?

The retention percentage that pertains to information we both see and hear is often cited as 70%. This figure reflects how multisensory learning can enhance understanding and memory retention. When individuals engage multiple senses—such as listening to a lecture while viewing corresponding visual aids—the combination fosters deeper cognitive processing and allows for a more effective integration of information.

Research in educational psychology suggests that by incorporating both auditory and visual elements, learners are more likely to recall and apply what they've learned, as both methods together help reinforce concepts and improve lasting memory. Therefore, when a person actively engages with material through both senses, they are equipped with a greater chance of retaining that information for future use.